Spring Break Promotional Strategies: Making the Most of Custom Printed Items

As the winter frost begins to thaw and the days grow longer, the anticipation of spring break lingers in the air. For many, it’s a time to escape the routine, embark on adventures, and create unforgettable memories. It’s also an opportune moment for businesses to amplify their brand presence through custom printed promotional items. Spring break offers a unique window to showcase your company logo on products that travelers will carry and use throughout their journeys. We at The Odee Company give our hats away for reasons below.

Here’s why spring break serves as the perfect occasion to leverage custom promotional items:

  1. **High Visibility**: Spring break is synonymous with travel. Whether it’s a beach getaway, a ski trip, or a cultural expedition, people are on the move during this time. By offering custom printed items like tote bags, water bottles, sunglasses, or beach towels, your brand gains exposure in various destinations, capturing the attention of diverse audiences.
  1. **Enhanced Brand Recognition**: Promotional items serve as mobile advertisements for your business. When travelers sport your logo on their apparel or accessories, they inadvertently become brand ambassadors, extending your reach beyond traditional marketing channels. Each time someone uses your branded merchandise, it reinforces brand familiarity and strengthens customer loyalty.
  1. **Practicality and Utility**: The effectiveness of promotional items lies in their utility. Items like travel-sized sunscreen, luggage tags, power banks, or reusable water bottles are not only practical for travelers but also demonstrate your company’s commitment to enhancing their experience. By offering functional products that cater to travelers’ needs, you align your brand with positive associations and enhance customer satisfaction.
  1. **Memorable Impressions**: Spring break is a time for relaxation and enjoyment. By incorporating your logo into the fabric of the vacation experience, you create lasting impressions that resonate with your target audience. Whether it’s through branded apparel worn on excursions, custom beach balls tossed around on sandy shores, or personalized travel journals documenting adventures, your brand becomes intertwined with cherished memories.
  1. **Social Media Amplification**: In today’s digital age, every moment is an opportunity for social sharing. When travelers showcase your branded merchandise in their vacation photos or share experiences on social media platforms, it amplifies your brand’s visibility to a broader audience. Encourage user-generated content by running contests or incentives that encourage customers to share their spring break moments featuring your promotional items.

In conclusion, spring break presents a prime opportunity for businesses to elevate their brand visibility and engage with consumers through custom printed promotional items. By strategically selecting products that align with travelers’ needs and preferences, you can leave a lasting impression on your target audience while fostering brand loyalty and recognition. So, as the spring season approaches, seize the moment to showcase your company’s logo and make a memorable impact in the hearts and minds of travelers worldwide.

Courtney Langley
Promotional Product Manager
courtney@odeecompany.com

The Perfect Blend: Stanley Drink Mug Customization by The Odee Company in Dallas

In the world of beverages, the Stanley drink mug stands as a testament to durability, functionality, and timeless design. From hiking trails to office desks, it has accompanied adventurers, professionals, and coffee enthusiasts alike, delivering piping hot brews or chilled refreshments with unmatched reliability. Now, imagine adding a personal touch to this iconic companion by imprinting your logo or design, a service offered by the esteemed The Odee Company based in Dallas, Texas.

 

 

 

 

 

 

 

Why Stanley? The Stanley drink mug, renowned for its robust construction and temperature retention capabilities, has carved its niche in the market since its inception in 1913. Crafted to withstand the rigors of outdoor excursions and everyday commutes, it boasts vacuum insulation, leak-proof lids, and rugged exteriors, making it the epitome of functionality and style.

The Odee Company, nestled in the heart of Dallas, brings forth a unique proposition: the opportunity to customize your Stanley drink mug with your logo or design. With a penchant for quality and an eye for detail, Odee has mastered the art of imprinting, transforming ordinary drinkware into branded masterpieces.

Why Customization? In a world where branding reigns supreme, customization serves as a powerful tool for businesses to elevate their presence and leave a lasting impression. Whether you’re a corporate entity looking to strengthen brand identity or a small business aiming to stand out, the ability to imprint your logo on a Stanley drink mug opens doors to endless possibilities.

Picture this: your company logo emblazoned on a sleek, stainless steel surface, adorning the hands of clients, employees, or partners. With each sip, your brand resonates, forging connections and fostering loyalty. From promotional giveaways to corporate gifts, the customized Stanley drink mug transcends mere utility, becoming a symbol of craftsmanship and goodwill.

 

 

 

 

 

 

 

 

The Odee Experience: What sets Odee apart is its unwavering commitment to excellence and customer satisfaction. With a team of skilled professionals and state-of-the-art technology at their disposal, Odee ensures meticulous attention to detail throughout the customization process.

From conceptualization to execution, they work closely with clients, offering tailored solutions that align with their vision and brand aesthetics. Whether it’s selecting the right color palette, refining logo placement, or ensuring print precision, Odee goes above and beyond to deliver unparalleled results.

Moreover, The Odee Company’s dedication to sustainability underscores its ethos of responsible business practices. By utilizing eco-friendly inks and materials, they minimize environmental impact while upholding product quality and integrity.

In Conclusion: The marriage of Stanley drink mugs and customization services by The Odee Company heralds a new era of personalized branding. It transcends the realm of mere merchandise, becoming a canvas for creative expression and brand storytelling.

 

 

 

 

 

 

 

 

So, whether you’re embarking on outdoor adventures, conquering boardroom meetings, or simply enjoying your morning brew, let your Stanley drink mug bear the mark of your journey, courtesy of The Odee Company in Dallas. Cheers to the perfect blend of functionality, style, and brand identity!

Courtney Langley
Promotional Product Manager
courtney@odeecompany.com

Does Direct Mail still work?

“Why send direct mail anymore?”
“The younger generation is into instant platforms like TikTok and Twitter!”

True. However:

A study by the USPS shows that Millennials are highly engaged with receiving mail:

https://www.uspsdelivers.com/millennials-and-mail-5-myths-and-the-truth-behind-them/

 

 

 

 

 

 

 

 

That’s great! Does the Post Office have anything that reaches out to the younger generation via technology?

Yes! Informed Delivery is a program that allows mailers to reach mail recipients that have signed up for Informed Delivery through e-mail.  Residents signed up for informed delivery receive a black and white image of every mail piece being delivered each day. Statistics show that the younger generations are signing up for Informed Delivery more than any other age group.  Mailers are allowed to set up an Informed Delivery campaign that turns those pictures into color and be posted at the top of the recipients daily USPS Informed Delivery email!

 

 

 

 

 

 

 

 

That seems complicated, can The Odee Company help?

Yes, and Yes!  It can be complicated but Odee has the experience in setting up Informed Delivery campaigns so it’s easy for you! Just provide us an image that is representative of the mail piece and an image directing the email recipient to your website and we do the rest. The day the mail piece is to be delivered – the USPS will email the two images to the recipient to notify them it’s in their mailbox and if they can’t wait, click the image to go to your web-site.

Tom B
Mail Manager
tom@odeecompany.com

The Call for Domestic PPE Gown Production

There has been a call for domestic PPE gown production during the Covid-19 pandemic due to US shortages in PPE gowns and shady Chinese factories. The United States and it’s economy needs this call to be heard. We’re answering.

Gown production banner

We update our gown chart every morning with cheers.

Since April 1, 2020, The Odee Company has produced 369,000 Level 2 PPE Gowns and will have 1 million produced by end of June. We’re currently producing a number close to 50,000 per day. With another large domestic order of PPE gowns, we could ramp up even more and produce 100,000 per day. This is serious. Other PPE producers who have done this for a living have told us what we have created is impressive and that they were never able to produce these quantities, so quickly,  at our price point. So why are some agencies and states still looking overseas?

Let’s look at the benefits of domestic PPE gown production:
-we’ve created jobs for over 100 positions
-this income goes directly back into the US economy
-freight from China has been reported at 20% of the cost alone
-several companies like us have been a trusted source in the United States manufacturing world (The Odee Company; est. 1923)
-if we’re able to produce PPE Gowns at Chinese prices, why not order state side?

level 2 ppe gown

An employee folding domestic PPE Gowns

Our domestic PPE gown production is supplying Nursing Homes and hospitals with Level 2 Gowns. We’d like to be sure The VA is taken care of as well. The Department of Defense, The Department of Homeland Security, and The Department of Health and Human Services can all benefit from our gown service. We just need them to know we’re here and hungry to produce for our country.

God Bless the USA!

sales@odeecompany.com

Picture of Gowns

Who needs PPE Gowns?

Here at The Odee Company we are now producing 2000 PPE Gowns a day with hopes of hitting 68,000 a day by end of May. We will be able to service every single health organization that has reached out to us and then some. Some organizations are needing 40,000 a day and some have requested bulk orders up to 1,500,000. We are building our team and already have the machinery in place.

How can we order PPE Gowns? Just give us a call @ 214.340.0415 or email us @ sales@odeecompany.com

What are your PPE Gowns made of? We use 1mil polyethylene in Blue and Clear

Picture of Gowns

Tony Gutierrez of the AP snaps a picture of our PPE Gown production line in Texas

What are your payment terms? All orders are being filled for paying customers. 1st to pay, 1st to receive. After a trusting relationship is built we are NET30.

How Quickly can you produce PPE Gowns? As mentioned earlier, we are producing 2,000 a day which are for current orders we have in house. Once we increase our volume in the next week or so we’ll be able to turn the PPE Gowns in 3-4 days depending on your quantity with hopes of building our Dallas, TX inventory so we can ship on demand.

We’re having fun growing our staff, helping Texans, and more importantly feeling great about the heroes we’re helping on the frontlines.

So if you or your organization is in need of disposable PPE Gowns have them get a hold of The Odee Company. We have a dedicated crew that is proud of the product we are producing and shipping out 2 times a day. For the Assisted Living homes, Hospice, Nursing Homes, and Hospitals, we are ready to serve you and your staff.

For pricing and other questions please do not hesitate in reaching out via email or calling our office directly; 214.340.0415

 

 

Travis Stein
Co-Owner
travis@odeecompany.com

We’re Making PPE Gowns

Printing has slowed and we have an opportunity to help the front lines and keep our hard working employees by making PPE Gowns.

A local hospital approached us a few weeks back. We supply printed material as well as promotional items for them. They figured, we might be able to source the gowns or perhaps diecut them ourselves. We were supplied with an actual gown and duplicated it with our own features and the hospital said, “Perfect!”. We then started producing and the media got word. We were featured recently on Fox 4 News here in Dallas as well as a visit by Tony Gutierrez of the AP News.

Now we’re producing close to 2,000 a day and doing our absolute best to help those in need.

We’re here for you when it comes to printing and promotional items, and now when it comes to your disposable gown needs.

Why Pens are Still a Favorite Leave Behind

Right on!  Write on!  Click, write, read, message. Pens!

Hi, it’s me, Sarah!

Today I’m shedding light on Odee promotions. It’s pen day!  And yep, we have pens that light up.  I know you have bright ideas and/or words of encouragement….so light it up.  Be the light!

There’s a good reason pens are still a favorite leave behind and an easy one at that. We still have some clients who have ordered the same pens for the past 20 years because their clients crave them.

See that one pointing to The Odee Company?  Wait, they all point to ODEE.  What better way to get your brand in the hands of friends, family, clients than by having your message/contact information on an item that is used every day all day.

Chose a “leave behind” promo item that no one will want to have “leave their hand”. My favorites are shown here.  Don’t see what you had in mind?  Shop our online store and let’s find the WRITE one for you!

We have thousands of pen options.  Find the RIGHT WRITE one for your brand today!

-Sarah
sarah@odeecompany.com

Marketing Storage and Warehousing

Many of our clients express frustration with their “Marketing Closets” and how they wish we could take their marketing storage and warehousing off of their hands. Well, we can. With 45,000 square feet and tri-tower skid racks we have plenty of room for your marketing collateral as well as anything else you’d like us to house for you.  You’d have easy access to grabbing whatever it is you need or we can deliver or ship wherever you’d like as well.

Some common items we store for our clients:
Promotional Items
Print Collateral
Banners and Banner Stands
-Tradeshow Booths
Wearables such as shirts, jackets, & hats

Stop by or give us a call. We’d love to get that overwhelming marketing closet off your back and in our control.

The Odee Company; est. 1923
Dallas, TX

Printing the Panobook

A few months back we were the lucky printer in charge of the Panobook.  Our friends; Studio Neat out of Austin created this gem of a panoramic notebook last year and launched it via KickStarter with great success. To our surprise and delight, they filmed and narrated the process as seen through the eyes of someone outside of The Odee Company. Hopefully after watching you’ll get a better sense of the care our CSR’s, PrePress, Pressmen, Letter Pressmen, and Bindery pour into each job that rolls through our shop.

Take a watch below and let us know what you think…have your CC ready as you’ll probably want to order one of these keepsake journals for yourself.

Benefits of the Panobook:
-unique format designed for your desk
-subtle dot grid
-soft touch feel and highest quality stock
-sweet slipcase

The Odee Company; est. 1923

Indoor Print for the Outdoor World

Over the past 2 years The Odee Company has become a big player in the Indoor printing world for the Outdoors world. Many retailers have seeked us out in producing their finish outs, lookbooks, and fulfillment. Recently, the Farm, Land, & Ranch Real Estate firms have hooked up with us in producing the land maps on canvas. One outfit in particular is Venture West Ranches in Montana who sees the canvas as a nice design element to the ranch house.

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Buzz Tatom is known as the King of Montana Ranch Real Estate and stumbled across the canvas map idea when his wife; Kathy Tatom of Tatom Design, had told him a land map would actually look great in this one high end ranch home she had just outfitted. Thanks to Kathy, we began producing land map canvases weekly it seemed.

Another Ranch & Land real estate company here in Dallas has been doing the same. Tyler Thomas has given these as gifts. The ranchers can drop pins on the map before they head out for their hunt, while the wives can enjoy the beauty as if it’s art.

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Safety, Artistic, and it’s a strong piece to gather around with company and discuss certain areas of the land they’re on.

Custom maps are now being ordered off of our sister site; CanvasKick.

Cheers,
Travis Stein

The Odee Company; est. 1923
travis@odeecompany.com

god made a printer

God Made a Printer

Watch Ram Trucks “Farmer” here

The commercial was so powerful that everyone who knew a farmer reached out and thanked them as quickly as they could.  After our personal phone calls to said farmers, my wife then thanked me for being a printer.  Figured a video would best represent who we are as Printers.

Watch “God Made a Printer” here:

Thank you to the Farmer, and thank you to the Printer.

Travis Stein
Principal Partner
The Odee Company; est. 1923
travis@odeecompany.com
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online eye test

Can you beat our online eye test results?

It’s time to do your free online eye test as everyone knows the importance of a good eye or 2 if you’re going to be in the graphic design or print industry. We have used the Farnsworth Munsell 100 Hue Test before. In 2001 I personally scored a 2. Flexed my muscle, dropped the PMS book and walked out of the pressroom. 2 years ago I gave it another run after 13 years of training my eyes on presschecks; scored a 4….not so pleasing, not so bad either.

Eye Test

This morning I decided to give the online eye test another run and see what 15 years of aging training has done. Scored a 0. Perfect. You want me on that critical presscheck. You NEED me on that critical presscheck. Proof below.

xRite16

What’s your score?

Update 5.12.2020: I just took the test again and came in with a 2. That’s right. A 2. So somehow in 2001 I scored a 2. Aged 15 years and scored a 4. Then 4 years later a 2. What? I think this shows that 1) my eyes are still strong, and 2) the hues are so close that simple mistakes can be made. The results showed that I missed numbers 23 and 24 which are the blue/green region. I’ll look back on this in a year or 2 and see where we are. I’m just glad the online eye test website is still up. Best of luck to all of you and keep us informed on your results!

Test Here

Travis Stein
Dallas Printer

Wear a helmet when Duck Hunting

5:42pm, I received a text from one of the best shots I know; 2nd to Uncle Jerry “Bubba” Hunt. It’s a video. And it’s the greatest Duck Hunting video under 30 seconds I have ever seen. Wear your helmet when duck hunting.

bub1

As The Printer to The Outdoors, we receive a lot of videos and pictures from the field. Some we print as canvases, others we print as high quantity retail catalogs or store signage. We live for the weekends when we can get outdoors and live for the weekdays when we can print for the outdoors industry!

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The Odee Company; est. 1923
The Printer to the Outdoors
sales@odeecompany.com

die cast medal recognition

Employee Recognition

Corporate Marketers who like providing their employees with gifts during the Holiday Season. The Odee Company is here for you.  Holidays are fast approaching like a Westie in the wind. We have the best employee recognition products

We touched on this subject a few years back and provided some links with Corporate Gifts here.  Obviously, there are much cooler/ hip items produced these days than my post back in ’09. Contact us and we can help you brainstorm on what might be the best fit for your company’s employees. Every industry is different and every budget is different. 

You could go with an everyday wearable such as the coolest hat on the block for your hip ad agency style employees.

Or, order an iPad sleeve for your employees who just received iPads from corporate.  I’m sure corporate wants their purchase to last…why not make their investment last with some protective advertising?

Your logo will look great for years to come on our genuine marble coaster tiles. They are available with solid American walnut or without. Presentation/gift box included. Our plaques and our Steel Corporate Bars are perfect for company mission statements or recognition. Perfect for company mergers or employee recognition. All of our recognition products comes nicely packaged.

Our collection of employees incentives is huge!, take a look at our store in PromoPlace

Brochure printing dallas area

Brochure Printing

Promote your company with our full color brochures!

Promotional brochures are one of the most cost effective ways of advertisement. There is no information that can not be placed there.

Brochures can be printed in many different forms. You can use institutional brochures with specific information of your company or for educational pamphlets. Promotional flyers are smaller than brochures but printed in larger runs. Catalogs usually have more pages than normal brochures. Maps and tourist guides are also types of this kind of promotional items.

When The Odee Company  design a brochure, we use all graphic methods and techniques and our vast technical experience. We want to make our customers’ lives as easy as we can. Full color brochures are perfect to present your products, business and information in an impressive, professional way.

Finally, we can mail your brochures to your clients and prospects and we have the best prices in town.

For all your brochure printing needs, please contact us!

promotional brain teasers in Dallas

Promotional Brain Teasers

At The Odee Company we present you with a full range of promotional giveaways that will fulfill all your needs. We will custom imprint the promotional puzzles of your choice, allowing you to surprise your customers with new and original giveaways.

Your customers or prospectives will remember your company while they having fun!

You can choose from a wide variety of brain teasers and you can customize them working with our professionals to pick the right type, color and company message to impress your customers. We offer the best prices so you can surprise your clients with an original promotional product that will keep them thinking and reminding them of your message.

Classics brain teasers puzzles (that also can be paperweight), cube shaped mazes that are a stress reliever too, or a slalom puzzle; are only some of the possibilities to take advantage of the potential of these kind of giveaways. A hit at conventions, tradeshows and events.

Please feel free to contact us and our team of professionals will help you choose the best promotional item according to your needs and the type of event in which you will be giving away our promotional brain teasers.

If you are interested in promotional puzzles, mazes, tricky triangles and other challenges, please contact us!. You will find a lot of high quality products following this link.

prepress services

Prepress the start of printing process

The best is digital. We believe in CreoScitex and our solution is to have both Computer to Plate, as well as, imagesetters. We have digital proofing and run the Brisque4 front end. Trapping is as good as it gets with CreoScitex’s Brisque4 and it’s ability to multitask and handle complex work in an incredibly fast manner.

We also have an Iris 43″ wide inkjet proofer that is used for imposition proofing, as well as,giving you a top quality ink jet proof for those times where cost is more of an issue than seeing the halftone dot.

Yellow BorderAudio version for this article: “Prepress – The Start Of Printing Process.” (for people with visual disabilities or impairments).Yellow Border
All of the above devices are ripped at the Brisque4 to insure the rip once plot many strategy to insure what you see on the proof is the same file that will be used to make the image on the film or plate.

Both our people and equipment are state of the art.

Foil Stamping

Foils are much more opaque than normal printing inks so they will usually cover anything they go over. There are two types of foil stamping:

 Flat foil stamping which involves using a die but no counter die. The foil is flat stamped. The art will be 2-dimensional.
 Combination Foil Stamp which involves using a die and a counter die that fits in the die.

On combo stamping the image is embossed or debossed to give a raised or lowered effect. The art here can be three dimensional and have multi levels in the die with elaborate detail.

There is one warning on foil stamping that we always try and convey. If the piece is to be run through a laser printer foil stamping is questionable.

While fairly rare the heat of the laser printer can loosen the foil to where it will come off in the printer.

This can mess up a printer pretty badly. If you are using a ink jet printer you are better off. One other note on foil stamping is you will not have as many color choices as on printing inks. Where there are thousands of printing ink colors you will be much more limited in your choice of foil colors to choose from in colors.

A video from one of ours foil stamping projects done in house:

If you have a need for Foil Stamping please contact us at The Odee Company. We have been doing it since 1923 and are very proud of our artisans.

> More Articles about Green Printing:

If you have a need for short run fast turn digital printing please contact us @ sales@odeecompany.com.

 

docutech printing services

Black and White Printing Xerox Docutech

Black and white printing? What is a Docutech?  The Odee Company’s Xerox Docutechs are both Xerox Docutech 135 models.  They can print a maximum sheet size of 11×17 without bleeds at up to 8000 per hour in black and white.  Print On Demand or On Demand Printing at it’s finest.

Who prints using Docutechs in Dallas?  Financial Institutes print using Xerox Docutechs.  Publishing companies.  Many training facilities send their black and white training manuals to The Odee Company for printing.  Human Resource departments rely on Xerox Docutechs to keep all of their black and white forms and documents in line.  And lastly, schools love the black and white prints for their workbooks, forms, mailers, and applications.

Do you only print black and white copies?  The Xerox Docutech prints black only.  We then dress the manuals or workbooks up by printing a color cover on our Digital Press HP3050 or depending on quantity one of our offset presses.

What additional questions might you have on Black and White prints in Dallas, TX?

Here to help,
Travis
travis@odeecompany.com

*owns: Just another reminder that all equipment is paid for.  The Odee Company is a debt-free printer in Dallas, TX.